You need to know your buyer and how they make decisions – doing so is the best way to build an effective content marketing strategy. Use this infographic about target audience research to tailor your message to the right audience so you can attract new clients and nurture existing relationships. 

3 Areas You'll Master Using Target Audience Research:

• -Who's looking for your product so you can tailor your message
• -How your buyers think so you can meet their needs at each stage
• -How you can foster quality leads by creating the right content for your buyers